donut Factory shop

donut Factory.. why do people line up for hours just to get their donuts?

Here's what happen when i go to donut Factory:

today i clocked in for 2.5 hours in line..

it opens at 12.30noon but i thought i read somewhere that Donut Factory is open at 12noon (which is when i arrived) and by the time i left the place it's 2.30pm already..

it was an experience.. funny seeing people's reaction when they thought it was a short line near the shop but was shocked when they turn around and saw the long line of queue on the opposite of the shop..

luckily i brought my DS and FF3.. time to level up and redeem the time that i lost yesterday.. hehehe..

Official Site:
http://donutfactory.com.sg/

here is the menu: